Expert Clean & Green

Ofer Kolton: Filling the Void

By James Florence, Diamond Certified Resource Reporter

SAN MATEO — After immigrating to the United States from his home country of Israel, Ofer Kolton found work as a house cleaner. Later, when he saw a void in an adjacent industry, he figured he might as well be the one to fill it. “While working as a house cleaner, I kept hearing complaints from my clients about carpet cleaning companies,” he remembers. “A lot of these companies operated on a bait-and-switch model, where they’d quote the cust...