Asien's Appliance, Inc.

Eric Pemberton: A New Challenge

By James Florence, Diamond Certified Resource Reporter

SANTA ROSA — Eric Pemberton had carved out a steady career in furniture sales, but when he saw the opportunity for a new challenge, he didn’t hesitate. “I’ve been in sales for a really long time—I’ve sold everything from audio CDs to insurance,” he recounts. “Eventually, I ended up at Ashley Furniture, where I worked in the sales department and later became store manager. After eight years, I was ready for a new challenge. Not long after, I saw an ad for a sales position at Asien’s Appliance and decided to go for it. It was a great decision—I really enjoy my job. In particular, I like the variety that selling appliances entails. Every customer is looking for something different and no house layout is alike, so that keeps things interesting.”

Today, as a sales associate at Asien’s Appliance, Inc., Eric says his favorite part of his job is interacting with customers. “We get a lot of customers who are remodeling their kitchens, and I enjoy being a calming voice during what can be a chaotic time. It’s really fun to meet new people, educate them about their options and help them build the kitchens of their dreams.”

Originally from Montana, Eric resides today in Santa Rosa with his wife, Stacey, and their two children. Outside of work, he enjoys spending quality time with his family, participating in his local church and grilling in his backyard.

In regard to a professional philosophy, Eric espouses the wisdom of the Golden Rule. “I try to give my customers the same level of respect and service I expect to receive when I’m out shopping,” he explains. “When they leave our store, I don’t want them to feel like they were ignored or mistreated. I want them to walk out with a smile on their face, saying, ‘Wow, I’m glad we just met that guy!’”

When asked the first thing he’d do if he were to retire tomorrow, Eric says he’d head for the hills. “I would probably move back to Montana. I’ve been all over that state and spent some time on the western side. I would probably find a little spot there in the mountains and just enjoy being in God’s country.”

Ask Me Anything!

Q: What’s your favorite local restaurant?

A: Belly Left Coast Kitchen & Tap Room in Santa Rosa.

Q: What’s your favorite board game to play with your family?

A: Apples to Apples.

Q: If you could time travel, would you go to the past or the future?

A: I would probably go back to 1907 when the Cubs won the World Series. Obviously, I’m a big Cubs fan—plus, I think it would be interesting to see how different life was back then.

Q: How do you like your eggs?

A: Scrambled.

Q: Do you collect anything?

A: I collect sports memorabilia. I started with baseball cards and have since expanded into autographed pictures, uniforms, and other paraphernalia.